"The ability to simplify means to eliminate the unnecessary so that the necessary may speak". ~Hans Hofmann," With all the tools and tricks that attack a business owner daily, it takes great strategy and discipline to be able to filter through the excess and find the essence. Learn how to create boundaries and processes to keep you focused on marketing the right products to the right market in the right way.
Your Brand 'In Motion'
Weak brands promise. Great brands deliver.” ~ Unknown Countless business owners execute rich and diverse marketing strategies, using state-of-the-art tools all sending THE WRONG MESSAGE. Your Brand In Motion helps entrepreneurs to understand the importance of identifying, managing and protecting their brand throughout all their operations.
Mastering Your Marketing Strategies
What's the use of running if you are not on the right road." ~ Unknown Setting proactive strategies protect you from reactive emergencies. Creating a great strategy ahead of time enables you to capitalize on opportunities and events that you can not do otherwise. Looking ahead helps you to make sure that your individual tasks are a part of a total plan will drastically impact your bottom line.
Social Media: More than Fans and Friends
“Think like a publisher, not a marketer.” David Meerman Scott Social Media goes beyond just reaching your market. Social Media is about personalizing your brand, managing your reputation, broadcasting content, and becoming an expert on your ideal client. If you just focus on the number of "likes", "fans" or "friends", you are not embracing the full power of Social Media platforms.
Stay In The Conversation
“Social marketing eliminates the middlemen, providing brands the unique opportunity to have a direct relationship with their customers.” - Bryan Weiner Social Media marketing is all about conversations. The same components of verbal conversations exist online - Listening, Asking Questions, Providing Feedback. If these are missing from your campaigns, someone is talking to themselves.
Don't just "Follow" - Lead
“The goal of social media is to turn customers into your personal evangelist.” -Shane Barker "The Raving Fan" - the carrot that dangles in front of every business owner. When you are not just in the conversation, but you are leading the conversation and the experience, you can create and duplicate raving fans. People are going to talk, why not let them talk about your business.
1 + 1 = 3 = The Power of the Partnership
"If you do not seek out allies and helpers, then you will be isolated and weak." Sun Tzu, "The Art of War" You are a business owner not an island. Strategic partnerships are a great way to leverage your resources, your tools, your strengths, your market and your expertise. Learn how to create successful partnerships, joint ventures and affiliate relationships.
The ‘Automate It’ Entrepreneur
“Set it and Forget It”….Well Kind of. The ‘Automate It’ Entrepreneur details the benefits of creating and documenting processes and systems within your business for the purpose of automation, duplication, and monetization. Using technology, small business owners can expand their reach, improve their customer experience, and manage their brand…automatically.
A man who thinks he’s a leader, but who has no one following, is merely taking a walk”. ~ John Maxwell Leadership is more than a title it is a lifestyle. A M.O.D.E.L Entrepreneur embodies the essential responsibilities: Mission Focused; Organized; Duplicators; Engaging and Liaisons.
Beyond Success to Significance
A life isn’t significant except for its impact on other lives” ~ Jackie Robinson It is time to make more than a dollar, it is time to make a difference. Success is a noble goal, but why stop there? Why not set a goal to be significant. Whether or not you control it your life and your actions create a ripple effect. Learn how to recognize where you can make a significant impact and then how to funnel your efforts towards significant success.
I AM Enough
You were born an original. Don't die a copy. ~John Mason Identity theft is more than a financial issue it is also a personality issue. So many people in their pursuits have put on some many masks that they can no longer recognize their true essence. I AM reminds participants that who they are is enough and challenges them to have the courage to remove their masks and embrace their identity.
The Daily Pursuit
“Success is a daily process. It is a way of life. Being successful is not about doing something extraordinary on a lucky day.” ~ John Maxwell Everyone wants to know “the secret”, the magic formula, the quick fix when in reality there is no “secret”, no “magic” and no “luck”. It’s just one decision to be dedicated to a single purpose made on a daily basis. Learn how to define your single purpose; how to overcome daily distractions and deterrents; what to expect on your pursuit; and how to stay dedicated and focused.